As the world's largest run, the City2Surf is an annual event that is a favourite with all Sydneysiders and in its 40th year. This year, more than 80,000 competitors ran.
The run travels from the CBD all the way to Bondi Beach, and ei (Events Infrastructure) was there cheering on the competitors just prior to the infamous Heartbreak Hill.
ei set up a large LED screen in Rose Bay and provided some relief to the streams of runners with targeted ads for select clients.
The ads were well received by the more than 80, 000 contestants.
That's right, more than eighty thousand people passed by the LED screens, almost all of them turning to watch the ads as they jogged and walked by.
ei would like to thanks the advertisers that supported us on the day:
Westpac
Savills Real Estate
MS Events
LJ Hooker Double Bay
Dial a Dump
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